Following the launch of our debut Adlaw Insights podcast, we are delighted to
release Episode 2 in the series. This time we explore the theme of
alcohol advertising and marketing in the UK.

Listen now

Follow along…

In this episode, we discuss some of the key concepts and
developments, including notable decisions from the ASA. In case
you’d like to see the ads and read the rulings we’ll be
talking about, we have set out below a useful ‘follow
along’ guide. It’s purely optional, but we hope it provides
some useful context and enables you to explore the themes in more
detail.

The time stamp is included below.

The right test: ‘Particular Appeal’ vs ‘Strong
Appeal’

A note on the new test in a gambling context: ‘Gambling, betting and gaming: Appeal to
children’

Influencers

Heineken and Tanya Burr (Sept 2019) –
07:30

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Ruling: Heineken Enterprise Ltd – ASA | CAP

Danielle Walsh’s and Global Brands (June 2024)
10:00

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Ruling: Global Brands Ltd – ASA | CAP

Alcohol and animation

Hendrick’s Gin ‘From the Depths to the
Heights’ (Sept 2024) –

14:06

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The ad is available to view, here

Ruling: William Grant & Sons Ltd – ASA | CAP

Read our Passle, here

Camden Town Brewery (Aug 2023) –
16:08

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The ad is available to view here.

Ruling: AB InBev UK Ltd – ASA | CAP

Aston Manor’s Crumpton Oaks Cider
Straight outta Crumpton’ (Aug 2024) -
17:30

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The ad is available to view here

Ruling: Aston Manor Ltd – ASA | CAP

Broadcaster Video-On-Demand and Clearcast

Studiocanal Ltd (Nov 2023) –
19:30

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The ad is available to view here (but it really is quite scary. Viewer
caution advised. You may want to watch from behind the sofa with
your hands over your eyes).

Ruling: Studiocanal Ltd – ASA | CAP

Kerry Foods Ltd (Oct 2024) –
20:33

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The ad is available to view, here

Ruling: Kerry Foods Ltd – ASA | CAP

Read our Passle, here

Other rulings that caught our attention

Estrella Damm (Sept 24) –
22:14

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The ad is available to view, here

Ruling: DAMM 1876 LTD – ASA | CAP

Read our Passle, here

Brinsley’s mention of Swimblack –
25:55

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The ad is available to view, here

Cold Turkey

And lastly, we mentioned the ASA’s recent guidance on the
advertising of alcohol alternatives, which can be read here, alongside our Passle here.

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The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

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