In attendance at the announcement, l-r: League of Ireland director Mark Scanlon, Premier Sports head of product Brian Stenson and FAI commercial director Sean Kavanagh. (Photo: Brendan Moran/Sportsfile)The League of Ireland and Premier Sports are delighted to announce a new partnership which will see Premier Sports launch a bespoke platform for LOITV bringing League of Ireland fans access to the service through a range of apps on mobile, tablet and Smart TV.
The new innovative platform from Premier Sports will see LOITV available on Android TV, LG TV, Fire TV, Sony, Hisense as well as apps for mobile and tablet on both Apple and Android. LOITV will also be available on Desktop, Chromecast and AirPlay.
As part of the new partnership, a new subscription model will also be launched ahead of the 2025 season offering a range of offers including annual, monthly and 24 hour passes with details to be announced in the run up to the 2025 season.
Along with the rise in attendances and TV viewership of the League of Ireland, LOITV has grown significantly and become an integral part of the League of Ireland. Thiss announcement signals the next stage of its development in partnering with a world-class OTT provider in Premier Sports.
Every fixture across the League of Ireland’s three Divisions will be streamed lived with a minimum two camera set ups for the SSE Airtricity Men’s Premier Division while the SSE Airtricity Women’s Premier Division and SSE Airtricity Men’s First Division will feature a minimum one camera production.
The new LOITV platform will also host fixtures from the Sports Direct Men’s and Women’s FAI Cups, Men’s and Women’s President’s Cups, Women’s All-Island Cup as well as a range of additional games featuring League of Ireland Clubs and all match highlights will also be available.
The new platform will launch in November 2024 and be rolled out fully ahead of the new season.
League of Ireland Director, Mark Scanlon, said: “We’re delighted to make today’s announcement with a world class partner in Premier Sports to bring LOITV to the next level. The platform has come a long way in a short period of time and having every game streamed live along with an increase in TV broadcasts has become central to the growth of the League.
“This partnership will bring the platform to a whole new level thanks to the expertise from the industry leading team at Premier Sports and will allow supporters of the League of Ireland easy access to all the action via modern apps and Smart TVs. We’re very excited to roll out the new service and look forward to seeing LOITV grow even further in the coming years.”
FAI Commercial Director, Sean Kavanagh, said: “This is a very exciting partnership with a best-in-class OTT provider in Premier Sports which will allow LOITV to go to another level. LOITV has grown every year and the expertise from Premier Sports will enable the platform to become much more accessible for League of Ireland fans and help grow the fanbase even further.
“The new subscription models will also provide excellent value for all League of Ireland supporters catering for everyone and with the platform becoming available through a range of apps and via Smart TV, we look forward to growing LOITV together with Premier Sports over the next number of years.”
Premier Sports’ Head of Product, Brian Stenson said: “We are delighted to be working with LOITV on this new streaming partnership. This is an important milestone for our business as we make available our in-house OTT products and knowledge to partners for the first time. Combining Premier Sports’ experience in the sports broadcast and streaming industry with the excitement of League of Ireland means we will bring more live events, more platforms to watch on and more value to League of Ireland fans than ever before.”