A new study that we funded, published today in Nicotine and Tobacco Research, has revealed that more than 127,000 18–25-year-olds start smoking tobacco regularly each year in the UK – that’s around 350 per day.
Researchers at University College London used survey data between 2021 and 2024 to estimate the number of young adults starting smoking in the UK every year.
This new research highlights the urgent need for bold action in the fight against tobacco.
The importance of government action
Smoking is the biggest cause of cancer in the UK, causing around 160 cases a day. Almost 9 in 10 people who smoke in the UK start before the age of 21.
But it’s not just about health outcomes. Action on Smoking and Health (ASH) estimate that smoking costs society a staggering £46 billion annually for England.
We know that smoking rates decline with government action. That’s why we need political leaders to prioritise the nation’s health by reintroducing the Tobacco and Vapes Bill in full across the UK.
The Bill was originally proposed by Rishi Sunak in October 2023, but the new Labour government also committed to the legislation in the King’s Speech this July. This week, the Secretary of State said the Bill would be tabled before Christmas, but it’s vital that a date is confirmed as soon as possible.
“When it comes to protecting young people against the harms of tobacco, we can’t afford to be complacent,” said Michelle Mitchell, our chief executive.
“It’s time for the government to prove their commitment to prevention by making good on their promise to introduce the Tobacco and Vapes Bill.
“Increasing the age of sale of tobacco products and properly funding stop smoking services will help to build a healthier future, prevent cancer, and protect people from a lifetime of deadly addiction. This toxic product should have no place in our future.”
Polling data shared today reveals strong public backing to tackle the harms caused by smoking – 71% of people support raising the age of sale of tobacco products gradually to prevent future generations from ever legally being sold tobacco.*
The right funding
With the budget fast approaching, we are also urging the UK Government to ensure there is adequate and sustainable funding for mass media awareness campaigns and local stop smoking services across the UK.
“Hundreds of young people are still taking up smoking every day, locking them into a lifetime of addiction, early disability and death,” said Nicholas Hopkinson, chair of ASH, Professor of Respiratory Medicine and Hon Consultant Physician and co-author of the research.
“This data is a stark reminder that every day matters.”
“A smokefree UK is in sight if we sufficiently fund cessation services and mass media campaigns to support smokers to quit. If the Chancellor can’t provide the funds for this, then a polluter pays levy on the tobacco industry would ensure that those responsible for the harm caused by tobacco are paying the bill.”