If you’re a man in the Philadelphia area who’s inclined to vote for Vice President Kamala Harris but still not entirely sold on the idea, her team hopes you’ll listen to Duke, a Southwest Philadelphia resident and star of “She Can Do It,” a 30-second ad that begins airing on broadcast and cable television stations in the Philadelphia area on Thursday.

Sitting on a stoop, Duke tells someone off camera, “When I look at Kamala, I look at my aunt. I mean, we’ve got this Black lady, strong, who stands on business, who means what she says, is relatable. I see the empathy, that’s just, like, in their heart, the nature of a female.”

As footage of Harris flashes on screen, he adds: “She shows a lot of empathy when she speaks. Her actions — Kamala’s strong, she’s powerful. She stern, she means everything that she says. This November, I’m standing with Kamala.”

The ad is set to air during local broadcasts of Philadelphia 76ers NBA basketball games, and during local cable ad breaks during TNT coverage of NBA games and its popular “Inside the NBA” pregame show, as well as on networks popular with Black viewers, including BET, OWN, and VH1. The ad is part of an ongoing $370 million national ad campaign that stretches from Labor Day to Election Day.

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