Laura Mansfield

ScreenSkills’ refreshed five-year strategy will offer the film and TV industry coherent and comprehensive support, said chief executive Laura Mansfield this week. 

In an interview with Screen’s sister site Broadcast, Mansfield explained the strategy centres collaborative partnerships with other industry bodies and will offer greater transparency in its governance and work.

“It’s a real opportunity to show what we do and how we can support the sector,” Mansfield explained. ”Currently, if you were talk to different people who’ve interacted with different parts of ScreenSkills, you might get five different answers about who we are and what we do. For us to have a greater impact and be more supportive of the whole sector, we need to be more coherent in how we deliver on our work.”

Mansfield joined ScreenSkills as chief executive at the beginning of this year, leaving her role as managing director of TV outfit Outline Productions. Her work so far has focused on engaging with stakeholders and working on this new vision for the training body.

Part of that long-term vision is a smaller board of trustees for ScreenSkills, reducing the number from 16 to an as-yet unknown figure (Mansfield expects the eventual figure to be around a dozen).

She emphasised it is “crucial” for ScreenSkills the board has a proper mix of skills and representation. “We want to make sure that the nations and regions are represented, that different parts of the sector are represented, and that the skills that we need to take the strategy forward are represented,” she elaborated.

“For example, have we got people on the board who experienced in data and research? Have we got people on the board who can speak to education partnership? And as we’re seeking a smaller board, those trustees are going to have to be wearing multiple hats.”

Partnerships

Among the collaborative projects ScreenSkills has lined up as part of its five-year plan are key partnerships with Creative Diversity Network (CDN), Channel 4 and the BFI. Its strategic partnership with CDN will see the two organisations sharing an office, as well as HR, logistics and finance services, though Mansfield is keen to point out the union is not a merger.

“There is a real appetite and Miranda [Wayland, CDN chief exec] and I have got a real vision of making things simpler for the whole industry – we’re going to be looking at a whole range of different ways we can work together,” she said. “We have many of the same stakeholders, we have much of the same values and when you take their data and look at our initiatives, there’s a really good join up, but we could go further to support the industry.”

Mansfield is equally excited about the “foundational” research ScreenSkills and C4 have commissioned Ampere Analysis to conduct on gathering detailed information on the breadth and scope of the industry’s film and TV workforce, from geography to roles to backgrounds.

“Right now, as an industry, we don’t really know how many people are currently working in the sector. This research will be annual, consistent, understandable and digestible,” she pledged.

While Mansfield noted “change can be challenging”, she made clear she is looking forward to delving into doing the work to bring the ScreenSkills strategy to life because its “what the industry wants and needs”.

“There’s exciting future growth, both in terms of inward investment and in terms of supporting native production to grow and thrive, but there is a lot to do. We’re not diverse enough, we don’t enable people from lower socio economic backgrounds to progress enough, the diversity percentages are not good enough, but there is an appetite for them to be,” she said. “With everyone working together, we can do this. We can align the industry around this.”

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