“As they look to operationalize lessons learned through experimentation, they will deliver short-term wins and successfully play the gen AI — and other emerging tech — long game,” Leaver said. “Strengthening foundations will serve companies well as they navigate looming unknowns, from the outcome of the US presidential election to early enforcement of the EU AI Act.”
AI headed for reset
On the AI front, Forrester predicted that AI technologies will continue to grow at an unprecedented pace, but businesses are evincing skepticism about the business value it delivers. Jayesh Chaurasia, analyst, and Sudha Maheshwari, VP and research director, wrote in a blog post that businesses were drawn to AI implementations via the allure of quick wins and immediate ROI, but that led many to overlook the need for a comprehensive, long-term business strategy and effective data management practices.
In 2025, they said, AI leaders will have to face the reality that there are no shortcuts to AI success. Their top predictions include: