Dropshippers and new “online stores” in Denmark?

The times I browse Instagram, I feel like I see the same products over and over again, which are just marketed up items you find on temu. They are often marketed as something new and Danishly developed, but they are dropshipped Chinese standard goods. I was stupid enough to buy a pillow from thenap.dk (which was uncomfortable over time) for 500 kroner, which was about 100 kroner at temu when I downloaded the app a year later.

I have nothing against Danish-developed products, wavell is a good example of customized production with good quality. But that “scandinaviansleepcare.dk” dropships a temu product for 7x the price, I find sickening.

Needed to vent my frustration. Has anyone else had similar sightings?

Thank you for coming to my TED-talk.