You buy a human. REA make profit from marketing to sellers and signing as many exclusive contracts as possible. The house selling is the easy bit.
So most of it is advertising the REA, on the sellers dime, to other sellers.
Frankeex on
I know of no other industry that names the person involved as the dominant feature in marketing. Such a douche industry. I don’t care who the agent is, I just care what the property is. If any REA made it’s marketing along the lines of “we sell your house, not our names” I’d sign with them. Can’t believe no ones is trying it.
Qicken on
The billboards are not for the seller. They’re for the agent trying to get her next gig. Hoping someone will sign a contract with her to pursue a fantasy. While she gets the 3% commission for doing sweet FA.
Prathik on
Who’s hated most cars salesmen or real estate agents?
FatSilverFox on
You’re paying way too much for humans, who’s your human guy?
2happycats on
She looks (s)old too.
Accomplished-Pie-311 on
There is the argument they are making less waste by doing it this way. But still doesn’t offset the waste of a person they are.
12 Comments
REA narcissism is truly second to none.
So no moustache yet?
This is peak Sydney.
You buy a human. REA make profit from marketing to sellers and signing as many exclusive contracts as possible. The house selling is the easy bit.
So most of it is advertising the REA, on the sellers dime, to other sellers.
I know of no other industry that names the person involved as the dominant feature in marketing. Such a douche industry. I don’t care who the agent is, I just care what the property is. If any REA made it’s marketing along the lines of “we sell your house, not our names” I’d sign with them. Can’t believe no ones is trying it.
The billboards are not for the seller. They’re for the agent trying to get her next gig. Hoping someone will sign a contract with her to pursue a fantasy. While she gets the 3% commission for doing sweet FA.
Who’s hated most cars salesmen or real estate agents?
You’re paying way too much for humans, who’s your human guy?
She looks (s)old too.
There is the argument they are making less waste by doing it this way. But still doesn’t offset the waste of a person they are.
Real estate signage is such a wank
Her name is S Old.
I think the S stands for Sharon.