Amazon to increase number of advertisements on Prime Video

https://www.ft.com/content/f8112991-820c-4e09-bcf4-23b5e0f190a5

36 Comments

  1. It’s already so bad. I’m out. I literally just canceled my subscription.

    I guess I need to sail the high seas again until corporate america gets its head of its ass.

  2. I’m done then, tried watching something last week and it was already at an unbearable level.
    Amazon are trashing all their services at the moment, baffling.

  3. Jonestown_Juice on

    Watched The Wolfman last night and had to sit through 5 ads before the movie started. Keep in mind we PAY for Amazon Prime. It’s ridiculous.

  4. I’m closing my Amazon Visa card and once my renewal for prime comes up next July I’m stopping that. Not saying I’ll never purchase from them again but I’m over their shenanigans.

  5. I just need to find a way to move all my pictures and videos from Amazon storage to another storage site and I will gladly cancel my membership. I can’t watch their videos anymore and I can easily wait for the free shipping.

    Has anyone easily transferred their pictures and videos and, if so, what did you use? I really want out of Prime.

  6. The_Ellimist_ on

    I really love watching something on prime where they place ads right in the middle of a pivotal, emotional scenes. It really makes me enjoy the viewing experience. /s

  7. Not directly related, but I’ve noticed in the last two weeks that YouTube removed the – I don’t know what you call it – “countdown to skip” feature on its ads. Now you just watch the bottom right to see IF, and when, the “Skip” button will appear.

    Perhaps the silver lining of digital enshittification will be to drive all of us to engage less with screens.

    EDIT: Changed my “want” typo to “watch.”

  8. a-voice-in-your-head on

    Once they put a single ad in, no matter how unobtrusive at first, it’s *guaranteed* to multiply.

    If the audience is ok with ads, they’ll put more in. If the audience is not ok and unsubscribes, they’ll put more ads in to make up for lost revenue.

    Ads: not even once.

  9. Of course they will, just another step in the enshitifcation journey to reproducing cable. Maybe they’ll stop just short of YouTube which is now unusable.

  10. That’s ok, all Amazon’s shows are available on… “other” platforms with no Ads 😉 And the more Ads they will add = the more people will naturally find and use those “other” platforms.

  11. Are we ever going to hit the law of diminishing returns on all this advertising crap? Two of the top 10 companies in the world derive all their revenue from telling us to buy more shit. It doesn’t seem sustainable

  12. I’m not sure Amazon is doing much quality. There’s a few shows I like but not enough for me to really care if it shut the service tomorrow. They cancelled Paper Girls and The Peripheral. I’m tired of their shit in general.

  13. Conscious_Manager_41 on

    Obnoxious amount of ads – it’s like the show itself is a break from the ADS.

  14. I don’t care about ads, buts it’s absolutely discussing that they will show 30 back to back gambling ads in a 2 hour time frame

  15. I have Amazon prime because we shop at Whole Foods and we end up saving more due to the discount than the cost of prime. That’s the reason I havne’t cancelled my prime subscription. It has nothing to do with Prime Video.

  16. The moment they added ads I was gone. Life is better. And I’m saving money. Wife buys from Ali Express. I don’t like it. But hey, if everything is made in China anyways, why pay American prices?

  17. StatusCount7032 on

    You can become a fully advertising channel, Amazon, I still won’t buy beyond what I need.

  18. surprisedcactus on

    I use my in-laws Prime account, so thankfully I don’t pay to watch their content. Their ad interruptions are so loud, jarring, and distracting that I can’t use it anymore.

  19. GALACTICA-Actual on

    It’s not just them.

    Tubi has jacked their ammount of ads, and Pluto has jacked theirs through the roof.

    The standard on Pluto is about six ads per break. I’ve had Tubi put six ads at the beginning of a show, where it used to be never more than one.

    Amazon’s such a shit site/business. Their prices are now, very often higher than brick and mortar stores.

    After that happened a few times I’ve started doing comparisons when I could, and am buying a lot more from stores, or directly from companies.

    It might take longer to get here, but at least I know it won’t come spoiled, or damaged stock or any of the myriad of other bullshit that Amazon has degraded into.

    They basically have no rules when it comes to their third party sellers, and their shipping guarantees are now mere suggestions of when it might show up.

    It’s probably just a matter of time before Max, Hulu, Disney and all the rest have ads, no matter what you pay.

  20. sinisterwanker on

    > She said that “churn” — when a customer leaves the Prime service — had also “been much, much less than we anticipated . . . we haven’t really seen a groundswell of people churning out or cancelling”.

    Well no shit, people use Prime for more than just streaming lmao.

  21. The content quality is so spotty, and God forbid you are trying to find where you left off. You’ll have to watch every ad marker you pass. The commercials are 8k with no buffering issues, though. Prime has completely gone downhill. If it still wasn’t worth saving money on shipping, I would have canceled a long time ago. Customer service is still good though. So that’s a big plus.

  22. Love hearing everyday: we just added ads to our ads, enjoy, hope you still stay subscribed

  23. Dragonlibrarian7 on

    Whatever, my prime was up when they first added ads, I didn’t renew because of it. Also stopped ordering stuff from them mostly, fuck em.