Hyundai Will Lock Some In-Car Features Behind a Paywall

https://www.motor1.com/news/718869/hyundai-in-car-features-subscription/

17 Comments

  1. This is honestly where the line must be drawn. If you are paying for a car that has certain hardware in it, you already payed for the parts. If this becomes the norm, I don’t even want to buy a new car when my old one breaks down.

  2. I got a toggle switch and some wire that says they can’t do that to my car.

    Just drill a few holes in the infotainment screen and you can mount 8 or 10 of them.

    Heated seats, door locks, radio, heater fan, A/C clutch, trunk release…

  3. Given how mediocre their software is I’ll be astounded when they get that to work

  4. > Marcus Welz, Managing Director of Hyundai Connected Mobility, told Autocar it’ll be possible to improve older cars with new features: “What you have often seen in the industry is an old use case, for example, heated seats. This was brought to the customer using new technology such as software updates. However, I think the benefit of feature-on-demand is exactly the opposite: to bring new features into older cars.”

    If what they’re talking about is essentially paid software and feature updates for older cars that normally would be out of service contract, this isn’t nearly as bad as it sounds.

  5. BeatitLikeitowesMe on

    Boooo, way to let me know to never buy hyundai fucking ever. These fucks are so out of touch its laughable.

  6. Just now that they have released one of the best feature ever for electric cars they become assholes

  7. WIth all the news of Furbies hacking the world. This will just be a easy hack for them to hurdle.

  8. Have to assume this will be the standard for most manufacturers moving forward – and it’s an absolutely dog shit decision aimed at squeezing every last penny out of consumers.

    Want that lane assist mode? Monthly subscription. Fuck this shit man.

  9. This is the meat of the article: the ‘newly founded Hyundai Connected Mobility. Established in Europe last month, the entity brings together the Mocean car subscription and Bluelink connected services programs’.

    The details regarding which features will be pay-walled are not published yet. I’ll be curious to see what Hyundai would want users to pay for. Hopefully, it’s just silly in-app features (which I think aren’t that useful anyway as app-support will get dropped at some point) and nothing driving related.