Kamala Harris set to spend $370M on post-Labor Day ad blitz

https://thehill.com/homenews/campaign/4832774-kamala-harris-campaign-media-blitz-370-million-ads/

49 Comments

  1. It is a smart move. Convention’s will always provide a temporary spike in popularity and polling edge. Waiting after DNC is a very prudent move, IMHO.

  2. heismanwinner82 on

    >The paid media blitz will run for nine weeks starting on Sept. 3 and will target battleground voters with ads about Harris’s personal story, standing up to powerful interests, the focus on needs of Americans and the contrast between her agenda and former President Trump’s policies.

    That will be much better than the two ads trump keeps repeating “*This is your Border Czar…*” and “President Reagan would like to have a word with you…”

  3. There’s just so many possibilities for quality attack ads! Go get those weird fools, Kamala!

  4. Purchasing homes and or lots to build on would garner more votes as well as do something substantive with the money besides writing checks to corporate news outlets.

  5. Kamala is democracys spirit bomb against Trump’s promised fascism. All in, she NEEDS to win or the west is very much over.

    “Just this time Christians, we need your vote just this one time! After that we’ll fix it so much you won’t ever have to vote again. In 4 years you won’t have to vote. We’ll fix it”

    BELIEVE HIM

  6. thewanderlusters on

    I support them a lot. But giving 370 million to these companies that just feed off the decisiveness is cringe.

  7. CuddlyBoneVampire on

    I don’t have cable so I haven’t seen a political ad in years. Their sit down talks and social media engagements have been much more visible and believable than the weird political ads on tv

  8. jeffwinger_esq on

    We call this the “Michael Bloomberg” and it works. Dude might have won the nomination had Warren not wrecked him at the debate.

  9. WafflePartyOrgy on

    Surprised at the number of ads for Harris I’m already seeing in bleed blue Washington State. I assume they’re aimed down the ticket or something and they know what they are doing.

  10. I hope the campaigning will highlight the importance of actually voting. I think she has the mindshare of most voters but my biggest concern is voter turnout. If polls strongly suggest a democratic advantage, some may not  bother to vote thinking it’s in the bag, but it never is until all votes are counted.

  11. Already seen a lot on YouTube and CNN. It’s good the campaign is going to buy ad space on Fox News and hopefully they don’t just air really late into the night/early morning.

  12. It’s cool when you can spend your campaign funds on …. checks notes … campaigning. All the while the other side skims off of it and uses it for legal fees.

  13. Heck yea , the whole country need to vote . I was laughing st a video of fox watcher yelling at her TV because Harris campaign add came on. Like honey fox is just news network they will play it they get paid haha

  14. That money would be better spent on staff, I just hope they don’t skimp on getting boots on the ground.

  15. There needs to be an equal time law, where networks have to talk about all candidates for the same amount of time within similar time periods. trump gets way too much for free.

  16. Imagine if instead of campaigns spending money on ads, they could only use campaign money for public events like feeding homeless or fixing homes in poor neighborhoods.

  17. Thecramosreddit on

    I wonder what the advertising budget will be for GTA 6. Who can spend more Kamala or Rockstar?

  18. TrueOrPhallus on

    I want them to run an ad that’s just JD Vance comparing Trump to Hitler and whatever other stuff he was saying before he drank the Kool aid.

  19. As a European it’s just insane to me how much American campaigns cost.
    I know Citizens United is partly to blame for that but still… It’s not like they where cheap before that.

    I’m from the Netherlands and we had elections for our house of Representatives last year and in ~4.5 months all parties (more then 20) spend about 50m combined for that election.

    To spend this much (and to have that much to spend) in the final few weeks of just one election…

    Wow.. Nothing good can come of a system that makes a politician automatically beholden to those who gave and/or raised such enormous amounts of money.

  20. tennisTragedy on

    Too bad our politicians spend hundreds of millions of dollars to convince voters, feels this money can be spent better

  21. purplebrown_updown on

    I can’t think of any billionaire who has donated a substantial amount. Not surprising. Reed Hastings (of netflix) donated 7 million and is worth tens of billions. Tax them to hell.

  22. techdaddykraken on

    I ran the numbers a few days ago and it would ‘only’ cost $336,000 to hire 35,000 full-time(seasonal) employees at a rate of $20/hr, 40 hours per week, for 12 weeks. Then the rest would go into payroll taxes, hr and admin management employees, marketing hand-out materials, volunteer training classes and centers, etc.

    Idk. Is almost a half million dollars in ads a good way to spend that money? Or is 35,000 volunteers split between the most crucial voting districts a better method?

    Realistically it’s probably a combination, but as someone who ‘only’ manages a few measly million in marketing budget for comparison, it’s unfathomable to spend that amount on ads.

    At least 10-15% of that is going straight to Google/Facebook. That’s in the neighborhood of $40-50 million dollars.

    I always tell clients not to throw marketing dollars at a problem until it solves it, but maybe this is the one scenario where a fire hydrant strategy may be best?

    Considering the non-zero voters who don’t even know Biden dropped out, and her late entry into the race, I can see the argument. It’s just so much fucking money though…

  23. I know they’re not directly related, but my community is among the highest rates of homelessness in the country. We have just over 200 families waiting for shelter right now, and this past week one of the programs that provides family shelter announced that it was out of funding and was closing, resulting in 80 families needing to be put back on the list, and 80 less units for the foreseeable future.

    The price tag needed to keep that program running for another year? 3 million.

    I get why ads are important and everything, but it’s just crazy spending the last week jumping from meeting to meeting trying to figure out where my community can conjure up even 500k to keep the program up for another month while we problem solve, and then seeing announcements like this.

  24. I wish there would be investment to make it easier for me to vote. Kemp is going to burn my vote again I think.

  25. This is where you need to get the ads right about Trump, Project 2025 abortion, democracy, it has to be about helping people. There is where after the convention where action and the ground game need to be hitting the pavement.

  26. Kamala Harris? Isn’t that the woman who’s been endorsed by 4 out of 6 living US Presidents? Seems like she’s gaining momentum.

  27. She could just buy homeless people food or provide people with housing but no ads telling people how your going to fix things is better than doing them