Co-directed by philosopher Christian Ferencz-Flatz, the political and historical significance behind slogans like ‘What belongs to all belongs to no one’ is obvious. As the country shifted from socialist state to capitalist economy, Jude presents beer, laptops and pantyhose as representations of increasingly nationalist, consumerist and sexist Romanian social attitudes. Opening itself up to globalisation, brands like Pepsi, Gillette, and Colgate are inescapable (although surprisingly no Coca Cola-nisation).
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