- Fenty Beauty is releasing a collaboration with Netflix’s hit animated series “Arcane.”
- “Fenty Beauty x Arcane: The Legends Vault” is scheduled for release on November 2 and is priced at $250.
- Gaming, once a relatively niche corner of the market, is moving into the mainstream.
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Rihanna’s Fenty Beauty is making a bet on the gaming business, collaborating with Netflix’s “Arcane” for a new collection called “Fenty Beauty x Arcane: The Legends Vault.”
News of the collaboration comes as “Arcane,” the animated action series based on the Riot Games’ “League of Legends,” is set to release its highly anticipated second season in November.
According to Fenty Beauty’s website, the collaboration vault is meant to showcase how “glam + animation collide.” The box set features characters from “Arcane” like Jinx, Vi, Mel, and Caitlyn.
Products offered under the new collection include five limited edition shades of Fenty’s existing Gloss Bomb Universal Lip Luminizer. The line also includes products like a cobalt blue mascara, a gold highlighter, and a gold liquid eyeliner.
“I’ve always been inspired by powerful women and storytelling, and Arcane really brings that to life,” Priscilla Ono, a makeup artist from Fenty Beauty, said of the collaboration in a video released by the makeup brand last week.
In the promotional video, Ono and Riot Games’ creative producer Kiahna Manker further discussed how Fenty-style designs made it into the season’s art.
The “Arcane” vault retails for $250. It’s set to launch on November 2.
The intersection of gaming, television, and celebrity
Rihanna might have made her name in entertainment, but it’s her beauty line, Fenty Beauty, that made her a billionaire.
She launched the inclusive beauty brand in 2017, making waves by offering products for a wide range of skin tones.
The singer started the brand in partnership with LVMH, a French luxury beauty goods giant that owns half of the company. Its products are sold in Sephora, a beauty retailer also owned by LVMH.
This is not Rihanna’s first collaboration with the gaming world. In 2023, she collaborated with Roblox, an online gaming platform, to allow players to make their own Gloss Bomb lip gloss.
Rihanna later released a physical product from the same collaboration, a limited edition lip gloss shade called “Major Flex.”
Netflix has also collaborated on other projects for some of its hit shows. In May, it launched a partnership with the cosmetics company Lush for its hit period romance series “Bridgerton.”
Gaming moves into the mainstream — and brings in a lot of eyeballs
The first season of “Arcane” was released in 2021. It topped Netflix’s charts as the No. 1 English-language series globally from November 15 to November 21 of that year, with viewers watching 38.4 million hours of the show that week, according to the streamer.
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The second season is set to drop in three parts on November 9, 16, and 23.
“Arcane” is but one of Netflix’s recent gaming-related content offerings. In 2022, the platform released a live-action show based on the hit game franchise Resident Evil. It’s also invested in animated shows, like the 2023 breakout show “Blue Eye Samurai.”
Outside of Netflix, gaming is solidly in the spotlight — and the nerdworld business is thriving. “League of Legends,” the game on which “Arcane” is based, is in the final stages of its 2024 World Championship.
The “League” matches have been held in two European cities so far, to sold-out arenas.
T1 will now head to London’s O2 Arena in Wembley for the Worlds 2024 final, where it will face China’s BiliBili Gaming. Tickets for the finals range from $55 to $197.
In another corner of nerdworld, animated series based on games are also topping the charts.
Critical Role, a US company known for its long-running “Dungeons & Dragons” campaigns and sold-out arena shows, just released the third season of its Amazon-backed animation, “The Legend of Vox Machina.” And Amazon is doubling down on its nerdworld bet, too, greenlighting a fourth season of the show for Prime Video.
Representatives for Netflix, Riot Games, and Fenty Beauty didn’t respond to requests for comment from Business Insider, sent outside business hours.