Toledo, OH — Learfield’s Rocket Sports Properties announced a new sponsorship today featuring Window World’s logo on the field at the Glass Bowl for the remaining Toledo football games this season. The partnership makes Toledo one of the first Mid-American Conference programs to feature an on-field logo during regular-season football games.
Toledo Athletics will unveil the Window World logos on each of the 25-yard lines this Saturday, October 26, when the Rockets host Mid-American Conference rivals Bowling Green. The following two home games in November will be televised MACtion contests on ESPN platforms, providing national TV exposure for the Rockets and the Glass Bowl. This sponsorship highlights an innovative opportunity to support Rocket football while delivering excellent exposure for Window World by integrating their brand throughout the games.
“We are incredibly grateful for Window World and their continued support with this first-of-its-kind opportunity,” said Toledo Vice President and Director of Athletics Bryan B. Blair. “College athletics is undergoing unprecedented change. We will continue to embrace these changes as transformational opportunities that deliver additional support for our student-athletes and programs, while incorporating our partners into the fabric of the game with high-impact branding. Window World has been a longtime supporter of Toledo Athletics, and we are thrilled to continue this partnership in new, innovative ways.”
Window World will gain media exposure through prominent stadium signage, on-field logos, and exposure on the team’s social and digital platforms. The enhanced sponsorship also features a football charitable campaign that provides free tickets to local community and youth organizations. Window World Toledo is also a partner and sponsor of Rocket basketball, and its branding is featured throughout John F. Savage Arena with television-viewable static and digital signage.
“We are honored to be the first company to have our logo displayed on the football field at the University of Toledo. This milestone reflects our commitment to the community and our continued support of both the university and its athletic programs,” said Pat Moran, Owner of Window World Toledo.
“It is exciting to help connect forward-thinking brands, like Window World, with tradition-rich football programs like Toledo,” said Chris Bloomfield, Vice President of Learfield Sports Properties. “Our General Manager Robert Rice and our local property team did an excellent job cultivating the relationship and identifying the opportunity.”
Rocket Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Toledo Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the University of Toledo.
About Toledo Athletics
The University of Toledo has enjoyed unprecedented athletic success in recent years, winning 11 Mid-American Conference Championships over the past two years, as well as the Reese Trophy (top MAC men’s program) in each of the past three years, and the Jacoby Trophy (top MAC women’s program) this past year. The Rockets’ performances on the field of play have resulted in over 40 national TV appearances in the last two years, enhancing the exposure brand partners can receive through sponsorship agreements with Rocket Sports Properties, the locally based team of Learfield. The University of Toledo’s student-athletes have excelled in the classroom as well during this time, highlighted by grade-point averages above a 3.4 in three of the last four semesters.
About Window World Toledo
Window World of Toledo is independently owned and operated by the Moran family d/b/a Window World Penn Ohio under license from Window World, Inc., America’s largest exterior remodeling company. The store, located at 562 S. Reynolds Road, Toledo has been under the Moran group of stores since 2007. Owners include Fred Moran, his son, Pat Moran, and Pat’s children, Patrick Moran and Mandi Fluck. Window World of Toledo provides exterior home remodeling installation of replacement energy efficient windows, entry doors, garage doors, and patio doors. All products have earned the Good Housekeeping Seal. For more information about Window World of Toledo, visit WindowWorldToledo.com or call (419) 887-8800.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.