Phantom brands, ‘seasonal’ discounts and shrinkflation: the pricing tricks used by Australian supermarkets

These are the tactics mentioned in the article:

> – Seasonal discounts
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> – Hidden unit pricing
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> – Shrinkflation
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> – Regular staples such as milk, bread and eggs are generally split up and positioned at the back of supermarkets. Shoppers then have to travel past other items to reach their target products
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> – Quick-grab premium products
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> – Eye level is buy level
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> – Multi-buy specials
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> – Two for $6 – or $3 each
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> – Home brand in disguise
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> – Discount tags
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> – Discounts without context (the omission of contextual information that helps a customer determine how special a “special” price is. A supermarket can label peaches at $3.90/kg as “special” – but the customer has nothing to compare the price with.)
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> – Locked in prices
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> – Dropped prices – from years ago
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> – Colour psychology
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> – Members-only discounts
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> – Scarcity cues
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