23 Comments

  1. Wouldn’t surprise me if that’s the future. Those prices are never getting cheaper, just more expensive. 

  2. jodrellbank_pants on

    I Understand its satire but If it doesn’t have a price on it I’m not buying it and if it differs at the till it gets left there, good luck putting it back on the shelf.

  3. Satire aside, Lidl already trialled LED price displays more than 6 months ago, so the ability to switch prices frequently is already a reality.

  4. To be unfair, shops already do this. The number of times the till charges the wrong price or accidentally and totally not intentionally misses the bogof or whatever is surprising not surprising.

  5. legitimatephrase3433 on

    If it doesn’t have the price on the shelf I’m not buying it. If it’s too expensive I can go elsewhere.

  6. I fully admit, this is the NewsThump that fooled me.

    I would not put it past the retail industry to pull a stunt like this.

  7. This may be satire but Deliveroo genuinely emailed me last night to say they’re introducing dynamic fees… Obviously saw the Oasis fiasco and thought £££££

  8. You know it’s a shit show when you do read the headline and think it’s genuine.

    Wouldn’t surprise me at all if “think tanks” haven’t already considered this.

    Personally when I go shopping if I have to ask the price of an item on the shelf I’m not buying it, tell me the price up front or get to fuck.

  9. I know it’s meant to be satire.

    The boss in Sainsbury’s or one of these already floated the idea around, though. Month ago.

  10. I hope they have a skip by the checkouts. If the price changes when I purchase, it’s getting left on the til.

  11. quantum_splicer on

    When I first saw this I was about to be so mad.

    This would literally be a dystopian nightmare  

  12. za_allen_innsmouth on

    They already do this. Don’t volunteer personal information and buying habit telemetry via “rewards” schemes? Then you pay more.