Hey fellow swiss peeps ! Was surprised to see that I can order this 15% alcohol drink from Migros online shop. Does anyone know why this is possible ?

Is there a loophole that because the maker of Migros said it wasn’t allowed to sell alcohol on site, it makes it ok to sell it online because it’s not within their premises ? I have to admit this gets me a bit confused, and I do want people’s opinion on this !

I know Denner is mainly owned by Migros too, but it’s just that the main DNA of Migros is "no alcohol"… what are your thoughts, if any ? I have to say I kind of liked the no-alcohol policy of Migros and now I feel slightly disappointed. Thank you for contributing!

https://www.reddit.com/gallery/1ezhmji

Posted by wooligano

4 Comments

  1. went to check the statutes https://report.migros.ch/2020/media/statuten-mgb-d-07112020.pdf

    “Die angeschlossenen Genossenschaften sind verpflichtet,
    […]
    g) in ihren Verkaufsstellen, die die Bezeichnung Migros tragen, auf den Verkauf von alkoholischen Getränken und Tabakwaren zu verzichten;”

    Verkaufsstelle could be interpreted as only physical stores but i feel iffy about it

    The “Partner” banner might also play a role so to say the actual seller isn’t migros and they are only a Marketplace

    also interesting that after viewing the item in your screenshot on the site myself, i tried going up into the wine etc category, it errored telling me there is nothing, BUT i could switch over to the online offers, there all the alcohols you could imagine became available, so it seems they take a certain seperation technicality seriously, that doesn’t mean much in practice though

    Another thing that seems like a possible loophole, the alcohol and tobacco ban in the statutes is binding for the connected Genossenschaften, no mention that the central part is bound to do the same, and the website Impressum lists this

    Migros-Genossenschafts-Bund
    Limmatstrasse 152
    CH-8031 ZĂĽrich

    Migros Online Ltd
    Chemin du DĂ©vent 11
    1024 Ecublens

    thats what im seeing, really interested if someone has more insight or if they discussed this publically before

  2. mantellaaurantiaca on

    Migros online used to be LeShop and they always sold alcohol. Actually wish they kept the name.

  3. I suppose technically once could consider this an investment in gold. lol. Migros supermarkets do not sell alcohol, but they sell it online, in denner, and I think in some of their smaller “Lino” type stores.