Taco Bell: US fast food chain plans expansion to Switzerland

https://www.nau.ch/news/schweiz/taco-bell-us-fast-food-kette-plant-expansion-in-die-schweiz-66764475

Posted by itstrdt

10 Comments

  1. Mexican is by far my favorite. Never tried Taco Bell though. I will give it a try, not expecting too much. In zürich we have la taqueria, let’s see how it compares to that

  2. About 20 years ago they tried to run PizzaHut in Zürich. It didn’t last long. Nobody wants a piece of sponge with a sprinkle of cheese that they called a pizza 🙂

  3. Greenmantle22 on

    Not our strongest fast food chain to export.

    They’ll get eaten alive by Swiss consumers and Swiss culinary standards. But it might have a novelty factor at first. Europe doesn’t see much “Mexican” food, so people might be curious for a month.

  4. AdLiving4714 on

    It’s certainly not the worst American fast food franchise. If the pricing is right, it might work.